Portfolio

If it wasn't published in a newspaper or magazine, and I've written it, it can be found here: Advertorials, Annual Reports, Case Histories, Newsletters, News Announcements, Sales Literature and White Papers.

 

I'm also a master ghost-writer. If you've got expertise to share, but no time to write about it, let me do the writing, just as I have for clients in a wide range of industries. Check it out here.

 

If you'd like to see more examples, email me at lbarlow416@gmail.com.

Advertisements

Kimberly-Clark: Block-It Housewrap
Ad targeted to home builders.
T73KRW BLOCK-IT_Builder Magazine Ad_Apri[...]
Adobe Acrobat document [3.5 MB]
Kimberly-Clark: Dual-Texture Hydroknit
Targeted to manufacturers and marketers of wet wipes.
T73Z2F Project FLASH Full-Page Ad.pdf
Adobe Acrobat document [3.7 MB]
Kimberly-Clark: Advanced Personal Nonwovens
Targeted to manufacturers of health and hygiene product manufacturers.
T74EEG APN Full-Page-ad-bleed - Final - [...]
Adobe Acrobat document [4.8 MB]

Advertorials

Geisinger Update
Newspaper insert for Geisinger Health System's Central Region.
Geisinger Central Hub proof.pdf
Adobe Acrobat document [18.8 MB]
Geisinger Update
Newspaper insert for Geisinger Wyoming Valley Hospital.
GSN094 GWV Newspaper Insert - 83695 (RD5[...]
Adobe Acrobat document [5.9 MB]
You Have Been Exposed!
Advertorial to promote the benefits of disposable shop towels to plant managers and occupational safety professionals.
KimberlyClark_ExposedAdvertorial.pdf
Adobe Acrobat document [416.9 KB]

Annual Reports

HealthWell Foundation
Wrote the overview sections for annual reports.
HealthWell-Foundation-Annual-Report-2015[...]
Adobe Acrobat document [3.9 MB]
HealthWell-Foundation-Annual-Report-2014[...]
Adobe Acrobat document [778.9 KB]

Blogs

     RealWorldHealthCare.org

     I serve as managing editor for this health care blog sponsored by the HealthWell Foundation. I identify          interview subjects, conduct interviews, write articles and post content.

 

     Indoor Air Resources

     An educational resource for professionals in the air filtration, HVAC and facility management industries. I        write and post all content for this blog sponsored by Kimberly-Clark.

Case Studies

     Mad*Pow

     Wrote a series of project summaries to promote the firm's capabilities:

     Brand Creation for Healthcare Start-Up

     Helping Military Personnel Achieve Financial Wellbeing

     Mapping the Shopper Satisfaction Journey

 

Zep Inc. Sales Successes
A busy daycare center is able to provide clean, hygienic surroundings thanks to cleaning products from Zep Inc.
Zep_DayCare_CaseHistory.pdf
Adobe Acrobat document [679.4 KB]
Kimberly-Clark Professional Sales Success
NASCAR teams choose disposable shop towels from Kimberly-Clark as an alternative to lesser-performing cloth towels.
KimberlyClarkWypAllNascarSuccess.pdf
Adobe Acrobat document [2.4 MB]

Infographics

Comcast Business: TV - It's Built for Business
Developed copy to promote the idea of incorporating TV into business settings.
CB-TV-Infographic-2015-forPrint.pdf
Adobe Acrobat document [949.7 KB]
Spectrum Business: The Ugly, The Bad, The Good
Created copy for infographic about the online shopping and retailer networked data experience.
CHAR-0007 Retail Infographic.pdf
Adobe Acrobat document [1.5 MB]
Spectrum Business: The ABCs of Digital Education
Developed copy for an infographic illustrating the need for fiber-based networking in K-12 schools.
Spectrum_K12_FNL.pdf
Adobe Acrobat document [4.7 MB]

Newsletters

HealthWell Foundation: The Pulse
Wrote copy for this quarterly newsletter for donors and friends of a non-profit organization.
Spring 2017 Quarterly e-News Update.pdf
Adobe Acrobat document [397.3 KB]

News Announcements

Parents Grade Schools' IAQ
Reports on results of a survey on the impact of poor indoor air quality on student health and learning performance.
SchoolSurveyRelease.pdf
Adobe Acrobat document [25.3 KB]
Novel Approach to Aseptic Gowning
Introduces a new type of cleanroom suit.
A5_DesignedForCleanroom.pdf
Adobe Acrobat document [53.3 KB]
1 in 10 Americans Touched By Bed Bug Problem
At the height of the 2010 bed bug outbreak, we reported on results of a consumer survey to help drive interest in the client's pest control products.
BedBugSurveyRelease.pdf
Adobe Acrobat document [32.4 KB]

Sales Literature

ECMO: What You Need to Know about Extracorporeal Membrane Oxygen Treatment
Patient literature for Geisinger Health System.
84506-1-CardiologyECMO-Brochure_R1.pdf
Adobe Acrobat document [523.7 KB]
Sustainable Office Design Program
Wrote copy for a guide geared to facility managers and lighting designers for an energy company.
SOD_Guide_FINAL.pdf
Adobe Acrobat document [832.7 KB]
Kimberly-Clark Professional Partnership Products Launch Brochure
Introduces a new line of nonwoven base sheets for wet wipes applications.
PP_Q4_2016_eNewsletter.pdf
Adobe Acrobat document [1.1 MB]
CertainTeed Building Solutions Brochure
Written for home builders and their subcontractors to promote the company's expertise in building science.
CertainTeedBuildingSolutionsBrochure.pdf
Adobe Acrobat document [5.4 MB]
Cooking with Steam
A brochure to promote the benefits of steam cooking to supermarkets.
13-MF-Ebook-interactive_FINAL.pdf
Adobe Acrobat document [1.0 MB]
Kimberly-Clark Professional: Eye on the Environment
Promotes the company's environmental sustainability policies and practices.
KimberlyClark_SustainableManufacturingBr[...]
Adobe Acrobat document [2.4 MB]

Web Sites

     Kimberly-Clark Building Materials

     Created copy for line of house wrap and related products.

     www.kimberly-clarkbuildingmaterials.com 

     St. John's University

     Developed landing page copy for a university.

     www.stjohns.edu

Play and Learn

Wrote web site copy for a chain of daycare centers.

www.playandlearn.com

White Papers

Comcast Business: An Engaged Patient is a Healthier Patient
White Paper on connecting providers and patients with new technologies.
CB_Patient_Engagement_Whitepaper_Final.p[...]
Adobe Acrobat document [1.1 MB]
When Health Insurance Isn't Enough
Wrote this guide for pharmaceutical and biotechnology companies seeking to improve treatment compliance and effect positive health outcomes. Client: HealthWell Foundation
FINAL_HWF-white paper.pdf
Adobe Acrobat document [383.5 KB]
Comcast Business: The Internet of Things - Innovation to Improve Guest Experience and Enhance Operations
Promotes the need for robust data networks to allow for critical IoT connections.
CB_IoTandHotels_Whitepaper_Final.pdf
Adobe Acrobat document [1.7 MB]
CertainTeed: Reducing Liability Insurance Problems
A review of how proper building science practices relating to moisture can help builders avoid expensive insurance claims.
CertainTeedReducingLiabilityWhitePaper.p[...]
Adobe Acrobat document [3.5 MB]
Safety Doesn't Cost: It Pays
Reviews the importance of proper workplace safety in helping companies maintain high productivity and profits.
SafetyDoesNotCostItPays.pdf
Adobe Acrobat document [202.5 KB]
Hand Hygiene White Paper
Written to help professionals in various industries understand the significance of proper handwashing for infection control and overall wellness in the workplace.
SkinWellnessInstituteHandwashingPamphlet[...]
Adobe Acrobat document [4.4 MB]